1. We are monitoring on daily basis the development of the campaign and we're optimizing to the level of most clicks achieved at least cost. Monitor whether certain keywords are not too expensive, modify them in order to maintain low-cost and high-clicks. Change messages, so that they are relevant to the words. We have 24 hour support 7 days a week, 365 days a year.
2. We send a monthly report to the client on the number of impressions and clicks by day and report on key words, so we can follow along what were the users' queries over the past month and react accordingly.